America's #1 Awarded Wine Club

92% of our hundreds of wines are award-winning. Discover the best way to find your new favorite wines.

Would you drink wine from a region you've never heard of?

What to expect as you take the quiz:

  • We analyze hundreds of wines and billions of data points for every individual profile (read more about our algorithm here)
  • With over 500,000 customer ratings to guide our learning, our system can predict what wines you will love with unprecedented accuracy.
  • We utilize our inventory and match you to wines that resonate with your unique tasting profile, which updates with every single rating you give.
  • We stand behind our product and will credit you for any of the wines you don’t like.

The Firstleaf Difference

Personalized Selections

Rate the wines we send you and we’ll use your ratings to make personalized wine selections matched to your taste.

Flexibility

Prefer red, white, or a mix? It’s up to you what wines you get, when you get them, and how often.

Amazing Value

We eliminate the middleman and work directly with some of the world’s foremost wine producers, saving you up to 60% off retail.

What our club members are saying

“The customer service is second to none. They respond immediately, if not sooner, on any issues you might have. The prices are great. Give it a try.”

- Ken T.

Also featured in

“As a business, I don't believe they can be beat for selections, prices and excellent service. Find first rate service at Firstleaf. Check it out!!!”

- Sue C., Fort Worth, TX

“This place is amazing! Wonderful wines, reasonably priced, and their customer service exceeded anything expected. Certainly happy to have found this resource.”

- Mary T., Tulsa OK

TRY

Answer a few simple questions and our experts will send you an introductory set of wines.

RATE

Our easy-to-use rating system uses your feedback to improve every future box you receive.

REFINE

Every bottle you rate helps our experts refine your selections to hone in on your perfect wine!

Firstleaf gets better with every box.

Our mission is to deliver great wine for a great value with ease.

Our professionally trained Wine Concierge team is on hand to assist you so that you can get the most out of your wine club experience.


Our team can hand-select wines to your specifications, drawing on their knowledge of our wine offerings and your unique palate profile.


We would be delighted to schedule a personal consultation with a team member to discuss your tasting profile. Join the club to find out more!

wine concierge

Wine Concierge

No matter how many awards a wine receives (over 900 and counting), each wine will always cost just ~$13 a bottle, and you can reorder any wine for that great club price.

Award-winning quality, always the same low price.

What wine store will guarantee you’ll absolutely love the wine you buy – or get a 100% refund without returning the bottle? None...but we do.


Get started now and join the 45,000 wine lovers who have found their perfect wines.

100% Guarantee

Your satisfaction is guaranteed. If for any reason you're not satisfied with a bottle, we'll credit you for it, where legal. All wine is sold by Firstleaf, Healdsburg, CA.

Need help?