America's #1 Awarded Wine Club

92% of our hundreds of wines are award-winning. Discover the best way to find your new favorite wines.

Personalized Selections

Rate the wines we send you and we’ll use your ratings to make personalized wine selections matched to your taste.


Prefer red, white, or a mix? It’s up to you what wines you get, when you get them, and how often.

Amazing Value

We eliminate the middleman and work directly with some of the world’s foremost wine producers, saving you up to 60% off retail.

What our club members are saying

“The customer service is second to none. They respond immediately, if not sooner, on any issues you might have. The prices are great. Give it a try.”

- Ken T.

Also featured in

“As a business, I don't believe they can be beat for selections, prices and excellent service. Find first rate service at Firstleaf. Check it out!!!”

- Sue C., Fort Worth, TX

“This place is amazing! Wonderful wines, reasonably priced, and their customer service exceeded anything expected. Certainly happy to have found this resource.”

- Mary T., Tulsa OK


Answer a few simple questions and our experts will send you an introductory set of wines.


Our easy-to-use rating system uses your feedback to improve every future box you receive.


Every bottle you rate helps our experts refine your selections to hone in on your perfect wine!

Firstleaf gets better with every box.

Retail Store

Cutting Out the Middlemen

When you buy wine in a store, you end up paying 3 times more than what the winery originally sold it for. Middlemen, such as distributors and retailers, mark up the price of the wine to cover their costs. From grape to glass, there can be as many as five or more middlemen who each take their cut.




Award-winning quality, always the same low price.

No matter how many awards a wine receives (over 600 and counting), each wine will always cost just ~$13 a bottle, and you can reorder any wine for that great club price.

Middlemen don’t make great wine, they make great wine cost 3 times more.

Firstleaf partners directly with wineries and winemakers to cut out layers of middlemen and bring the wine straight to our members.

What wine store will guarantee you’ll absolutely love the wine you buy – or get a 100% refund without returning the bottle? None...but we do.

Get started now and join the 45,000 wine lovers who have found their perfect wines.

100% Guarantee

Your satisfaction is guaranteed. If for any reason you're not satisfied with a bottle, we'll credit you for it, where legal. All wine is sold by Firstleaf, Healdsburg, CA.

Need help?