How Firstleaf Works
What to expect as you take the quiz
- We analyze hundreds of wines and billions of data points for every individual profile
- With over 500,000 customer ratings to guide our learning, our system can predict what wines you will love with unprecedented accuracy.
- We utilize our inventory and match you to wines that resonate with your unique tasting profile, which updates with every single rating you give.
- We stand behind our product and will credit you for any of the wines you don’t like.
Personalized Selections
Amazing Value
Flexibility
Rate the wines we send you and we’ll use your ratings to make personalized wine selections matched to your taste.
We eliminate the middleman and work directly with some of the world’s foremost wine producers, saving you up to 60% off retail.
Prefer red, white, or a mix? It’s up to you what wines you get, when you get them, and how often.
What our club members are saying
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“As a business, I don't believe they can be beat for selections, prices and excellent service. Find first rate service at Firstleaf. Check it out!!!”
“The customer service is second to none. They respond immediately, if not sooner, on any issues you might have. The prices are great. Give it a try.”
“Wonderful wines, reasonably priced, and their customer service exceeded anything expected. Certainly happy to have found this resource.”
- Sue C.
- Ken T.
- Mary T.
ALSO FEATURED IN
Try
Answer a few simple questions and our experts will send you an introductory set of wines.
Rate
Our easy-to-use rating system uses your feedback to improve every future box you receive.
Refine
Every bottle you rate helps our experts refine your selections to hone in on your perfect wine!
Wine Concierge
Our mission is to deliver great wine for a great value with ease.
Our professionally trained Wine Concierge team is on hand to assist you so that you can get the most out of your wine club experience.
Our team can hand-select wines to your specifications, drawing on their knowledge of our wine offerings and your unique palate profile.
We would be delighted to schedule a personal consultation with a team member to discuss your tasting profile. Join the club to find out more!
Award-winning quality.
Always the same low price.
No matter how many awards a wine receives (over 1,200 and counting), each wine will always cost just ~$13 a bottle, and you can reorder any wine for that great club price.
100% Wine Club Guarantee
We guarantee you’ll love every wine club selection you receive. That’s right, we’ll give you Firstleaf credit for 100% of the price of the bottle (minus shipping) if you don’t like a wine we select for you.
Get started now and join the 100,000 wine lovers who have found their perfect wines.
Need help?
Your satisfaction is guaranteed. If for any reason you're not satisfied with a bottle you receive through the club, we'll give you Firstleaf credit for it (minus shipping), where legal. All wine is sold by Firstleaf, Healdsburg, CA.
To find out more about responsible consumption, visit the Foundation for Advancing Alcohol Responsibility and www.responsibility.org. You must be 21 years of age or older to purchase.
Our Member Experience team is available 7 days a week from 9am-8pm EST
According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
